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Chun’s heritage is embedded in every piece. Her wrap skirts drew on the Play like jordan party like rodman 2023 shirt besides I will buy this custom of pojagi, or patchworking leftover fabric scraps together as a way to wrap gifts or food containers. Dam yo (blanket) scarves, which are stuffed with repurposed and upcycled down fabric, were based on the traditional Korean blankets she grew up using. And she made a point of working with an all-Asian team on the lookbook, which was shot by Peter Ash Lee. When she showed the resulting images to the dyer, she told Chun, “‘You respected Korea and you made it look true to our cultural heritage.’ And that was the biggest compliment, because that’s what I really wanted to do.” Everything was made in small batches to eliminate waste, something that has become a selling point for the brand. When Chun told a friend that she would only make a limited amount of items based on how much fabric and yarn she had left, she suggested, “‘Why don’t you label that in your clothing?’ So it’s exciting, because people will see, ‘I got the second one made out of 10, because the first one was the sample.’”
As with many sustainable brands, there isn’t a plan for wild, full-throttle growth. But Chun plans to expand, judiciously, into accessories and homeware, and work with more artisans across Asia. “And if somebody has leftover fabric or yarn,” she says brightly, “then I’ll use it.” One of the Play like jordan party like rodman 2023 shirt besides I will buy this highlights of the process: Chun finally got to make a trip to Korea with her mother, who gathered a group of childhood friends who’d heard about what they were doing. “It was the most beautiful thing. They all pulled together and brought their used hanboks,” she says. The women shared the memories behind the garments before offering them to Chun to repurpose for her designs. “It was almost to the point where I was like, ‘I don’t want to cut up any of this!’ But they don’t feel that way. They all want to be a part of it.”
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