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For the Simply the best their only crime loyalty 2023 shirt Furthermore, I will do this designer, a committed animal rights campaigner, striving to run her eponymous brand in a sustainable way has always been second nature. “I think the reason I have been doing this for my entire career now is really that I care,” she continues. “I don’t want to kill animals; I don’t want to kill the planet. I’m deeply invested in trying to be a good citizen of Mother Earth and a businesswoman and a fashion designer.” It’s an ethos that appears to still be missing from a large proportion of brands within the industry. “I think everyone that’s a scale player has to play a role in change,” McCartney says of the progress she hopes to see over the coming year. “We are one of the most harmful industries to the planet. I hope that people will be responsible in our industry to make changes that go above and beyond a financial [decision].”

Fashion is grappling with this tension more visibly than ever right now: pursuing continuous growth, while still publicly pledging to slash greenhouse gas emissions. McCartney believes a balance can be struck between the Simply the best their only crime loyalty 2023 shirt Furthermore, I will do this two. “I do believe if we can continue to progress, and if we truly want it, then we can replace bad business with clean business,” she says. Stella McCartney is launching a new fully circular parka made from Econyl that is 100 percent recycled and recyclable. Courtesy of Stella McCartney That’s just one of the reasons that McCartney has continued to team up with innovators that are developing more sustainable materials such as Econyl, a regenerated nylon created from discarded fishing nets and other plastic waste. This month, the brand is launching its first commercially available, fully circular garment: a parka made from Econyl that is 100 percent recycled and recyclable. McCartney previously launched an Infinite Hoodie made using NuCyl—a fiber that is designed to be broken down and reused into endless future garments—with Adidas in 2019, but only 50 were available at the time. “The parka fully closes the loop—it’s taking 100 percent waste and then [when you’re finished with it] you can either bring it back to a Stella McCartney store or you can use the QR code on there and post it, and we can then recycle it back into fiber and make it into another garment,” McCartney explains. “It’s really cool—for me it’s cooler than just going, ‘Oh, I really love neon green fuzzy boots this season.’ It’s the most fashionable thing you can do if you’re working in the world of fashion right now.”

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